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Connecting Google Business Profile

Connecting Google Business Profile lets Listings publish your name, address, phone, hours and more to Google and keep it accurate.

Before you start

  • Use the right Google account. Sign in with the Google account that owns or manages your Business Profiles.

  • Have account-level access in Listings. Users who only have access to their own location can't connect many locations at once.

Connect one location

  1. Go to Account > Locations and click the location. Its Manage Networks page opens.

  2. Click Connect next to Google Business Profile.
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    Connect button next to Google Business Profile on a location's Manage Networks page

  3. Sign in to Google and grant access.

  4. Select the Business Profile that matches this location.

  5. When it finishes, check that Google shows as connected.

Connect many locations at once

From Networks: go to Account > Networks and click Connect next to Google Business Profile, then sign in. Listings searches Google for a profile for each location. Review the matches, then confirm.

Account > Networks page with the Connect button for Google Business Profile

By importing your profiles: go to Account > Locations and click the upload icon above the location list. In Import Locations, choose Import from Google My Business, sign in, select the profiles and confirm.

Import Locations window with Import from Google My Business

Before connecting in bulk, make sure each location's Google URL is saved under Details > Custom Fields. Locations without it are less likely to match automatically. Review every suggested match before confirming: a profile with the same name in a nearby city is an easy mistake.

A location doesn't show up

If you use Chrome, Listings first tries the Google account you're already signed in with. If a location is missing, click Log in to switch to the Google account that manages that profile.

Good to know

  • Google can take up to about two days to apply updates.

  • Changing your primary category, business name, phone number or address can trigger Google re-verification. See Changes That Trigger Google Re-Verification.

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