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Changes That Trigger Google Re-Verification

Changing your primary category, business name, phone number or address on Google can make Google ask you to verify the location again. Adding or editing services doesn't.

Change on Google

Can trigger re-verification?

Primary category

Yes

Business name

Yes

Phone number

Yes

Address

Yes

Turning Service Area Only on or off

Yes

Adding or editing services

No

Listings shows this reminder whenever you edit a location:

Warning banner: editing Primary Category or Service Area Only will trigger unverification of your Google listings

Before you make one of these changes

  • Plan ahead. If you need to change one of these, expect that Google may ask you to verify the location again.

  • Bulk edits apply to every selected location, so one bulk change to a name, phone or category can affect every location you selected.

  • Google can take up to about two days to apply updates.

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